2017 PJ Our Way Family Study and Impact Evaluation

 

Girl Reading PJ Our Way Book

 

In 2017, for the first time since the program expanded nationally, the Harold Grinspoon Foundation hired a strategic learning firm, Informing Change, to collect feedback from both PJ Our Way parents and kid members.  We heard from more than 6,000 subscriber families (29% response rate), and 1,500 non-subscriber families, and what we learned will help shape the future of PJ Our Way!

 

WHAT WE LEARNED

PJ Our Way is supporting members on their Jewish journeys


PJ Our Way has helped members…

69%

talk about Jewish things with their family or friends

80%

feel connected to the Jewish community

63%

think about celebrating their Bar/Bat Mitzvah

 

Parents report…

 

 

90%

have received questions from their kids about the Jewish things in their PJ Our Way books

91%

PJ Our Way books helped their family talk about Jewish things, such as traditions, values, and/or customs

PJ OUR WAY FAMILIES

Families of many backgrounds are choosing to continue receiving monthly Jewish books when their child reaches the age of eligibility for PJ Our Way. 
 

 

24%

of PJ Our Way families have parents who identify as intermarried

41%

of PJ Our Way families have at least one family member who did not grow up Jewish

83%

of PJ Our Way members were previously enrolled in PJ Library

PJ OUR WAY MEMBERS

99% of PJ Our Way members agree with the statement
“I am proud to be Jewish.”


69% of PJ Our Way members reported reading 5-7 days a week.  In Scholastic’s 2016 Kids & Family Reading Study, 39% of 9-11 year olds reported reading that often.
 

In the past year, among PJ Our Way members…

33%

attended a Jewish youth group

48%

attended Jewish summer camp

PARENT INVOLVEMENT

We learned that parents are still very much involved in their children’s PJ Our Way experience.

31%

of parents usually take the lead in book selection

69%

of parents have read at least some of their kid’s PJ Our Way books

MORE INFORMATION

Download more details about the 2017 study. Both sets of survey questions used in our study can be found here:
               Member questions
               Non-member questions

If you have questions about the results of the 2017 PJ Our Way Impact Evaluation or the methodology behind it, please review the FAQ page to see if we have your answer. Still have questions or want to learn more? Email us at : familysurvey@pjourway.org.

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